Challenge: Bright Home Furnishings was a small e-commerce store selling home décor and furniture. Despite good products and competitive pricing, their website was invisible on search engines; organic traffic was near zero, and almost all sales depended on paid ads.
Goal: Increase organic visibility, drive qualified traffic, reduce dependency on ads, and boost sales via organic search — long-term sustainable growth.
Our Solution:
- Full site audit and technical SEO fixes (site speed, mobile-optimization, fixing duplicate content, proper indexing)
- In-depth keyword research focused on furniture, décor, and long-tail “buy online” keywords relevant to their niche
- On-page optimisation: meta-tags, headers, alt-text, structured data for product pages
- Content strategy: created 10 SEO-optimized blog articles (e.g., “How to choose modern living-room furniture”, “Home décor trends 2025 in India & UAE”), targeting long-tail intent & buyer journey
- Internal linking & UX improvements to increase session duration and reduce bounce rate
Results (after 5 months):
- Organic traffic increased from ~200 sessions/month to ~4,500 sessions/month (+2,150%)
- 35+ product pages ranked on Google Page 1 for high-intent keywords
- Organic sales rose by 320%; overall ad budget lowered by 50% as organic conversions picked up
- Improved domain authority and consistent monthly leads
Client Feedback:
“Our store went from almost invisible to thriving — we saw real organic orders every single week. Webily Media’s SEO work changed the game for us.”
Takeaway: With the right SEO strategy and content investment, even small businesses with limited budgets can achieve sustainable long-term growth and reduce ad dependence.
