OptiGym Fitness Club
Challenge: OptiGym was launching a new branch in a competitive area. They needed rapid visibility and to sign up 200+ members in the first 3 months, but had tight budget constraints and fierce local competition.
Goal: Drive memberships quickly via targeted paid ads, maximize ROI on ad spend, and minimize lead cost.
Our Solution:
- Audience research & pixel setup: identified demographics, interests & local radius targeting
- Created high-converting ad creatives & copies focused on “New Year Discount”, “Free Trial Week”, “Limited Seats” offers
- Ran mixed Google Ads + Meta (Facebook & Instagram) campaigns with A/B testing for ad creatives and landing pages
- Built a dedicated landing page optimized for conversions (fast loading, clear CTAs, testimonials, easy sign-up form)
- Weekly optimization: paused non-performing ads, scaled best-performing ones, retargeted visitors who didn’t convert
Results (after 3 months):
- Achieved 245 new memberships (exceeded target)
- Cost per lead (CPL) reduced by 48% compared to initial week
- Conversion rate from ad-click to sign-up: ~6.8% (industry average ~3–4%)
- Return on Ad Spend (ROAS): approx 4.2× — solid profit after costs
Client Feedback
“In just 2 months, our gym got packed. Webily Media’s paid campaigns gave us more sign-ups than we dreamed. Best ad spend we’ve done.”
Takeaway: With well-targeted PPC & Meta campaigns, even local businesses can achieve rapid growth and high conversions, when strategy, creatives, and optimisation align.
